People often accuse agencies of getting creative credit at the expense of foundations. I don’t think all campaigns are made for this purpose and in any case, I think we can call it a “win-win » situation. Especially when the work is done well, it can only produce positive results. For example, I really wanted to tell you about this campaign in which the creativity really had an impact on me. I think that the people in charge of the creation did a very good job and really managed to get their message across. The execution is really interesting and at the end, we are happy that we watched it. In addition to spreading their message, they were able to kindle an emotion and stimulate reflection. Personally, as a consumer, it is the kind of campaign that led me to search for information on the advertiser.

DDB Sydney conducted this campaign in 2006 for NAPCAN Foundation. They won a Bronze Lion in Cannes with this campaign as well as several other prizes.