In marketing, whatever the size of your company, it is important not to lose sight of consumers since every purchase decision revolves around them.

An initiative close to people is important in experiential marketing because the target public has to live the experience and be a part of it. These viral activities that bring instant excitement for the brand are often used at the start of a campaign using other communication tools or to support it once it is underway.

In the following videos, you will see Google’s simple but innovative ideas to give a real experience of a virtual interface to thousands of users.

To support these actions, Google has used various other media including public relations and web viral. There are several versions of each video, and we can safely estimate that these initiatives have affected over 250,000 people to date.

With this strategy, Google has managed to pique the curiosity of thousands of users, while remaining innovative in its marketing strategy and using a reasonable budget.

Whether we like it or not, this is a great way for a company to involve consumers in its marketing strategy and to make them talk about its product. This shows that it is not always the most expensive strategies that are necessarily the most far-reaching.

Small gestures like these often make the difference in consumers’ perception. Enjoy!