As an advertiser, I am sometimes envious of an idea I wish I had had. Not only in advertising, but also events that have sparked the imagination. Indeed, sometimes we revisit, even “remix” success, if you’ll pardon the expression. If we don’t see this sort of advertising often, it may be because of the expense for the copyright fees, but mostly, it’s because we have to be sure to live up to consumers’ expectations and not disappoint them. Any corporation that decides to embark on this adventure should take into consideration that the fall could be brutal, if your remix doesn’t live up to its promise. If so, people will point their finger at you, accusing you of plagiarism and you’ll get stuck with the label of bad advertiser. Not what you were hoping for!

However, as with everything else, there are those who can pull it off. For example, Audi decided to launch its R8 model with a campaign based on a film that made history: The Godfather. Coke took advantage of the Super Bowl to make a nod to its old 1979 success.

Coke – 1979 version

Coke – 2009 version