A large majority of companies are, understandably, seeking new ways to renew themselves in order to reach their objectives. Sometimes we see the arrival of new products, more accurate logos, new packages, etc. The Shreddies Company has adopted a strategy that is quite interesting with the launch of a “new product. » The campaign has just arrived in Quebec, but the brand has already come a long way in the United States by using traditional media and developing a viral effect on the Internet.

To highlight its company, Shreddies is using only one key element: its product. We all know that Shreddies are square-shaped. But now, the brand wants to sell us the “new” diamond-shaped Shreddies. The actual fact is that the product has not changed, and clearly the company is not taking itself seriously in this marketing operation.

I believe that without this touch of humour, it would have been a big mistake to base a campaign on a false « new product. » However, it is difficult to please everyone. To quote a friend, « to please, one must risk displeasing.” So I raise my hat to the bold move made by the people at Shreddies with this campaign.

New Diamond Shreddies! – Commercial 30 sec.

Meeting with consumers – Comparison

Case Study – Diamond Shreddies