Doritos like to develop unique initiatives.  Embedded in its brand logic is the idea of entertaining customers/prospects by giving them experiences that are opportunities to « snack. »

The last web production to date is « Hotel 626,” an interactive online experience like no other. It is a virtual world that takes place in a hotel. In order to highlight the mystery, one of the main principles of a « Lovemark, » the site is not instantly accessible. You must enter your email to make a reservation and come back during business hours.

When you return at the agreed upon time, you finally enter your room and begin a highly immersive interactive experience.  Through a series of animations interspersed with simple but captivating games, you slowly become a part of the experience: fighting with a zombie in one room, whispering a lullaby (integration of the microphone) to a terrifying newborn or acknowledging your own tormented face (integration of the webcam) among other Polaroid pictures.

The design and immersion quality leaves its visitors on a very positive note.  This is an excellent demonstration of how to associate an experience with a brand.

Experiential web- Hotel 626

http://www.hotel626.com/