Nowadays, people are increasingly aware of the effects that their actions have on the environment. Everyone’s talking about it, but who is really making an effort, and who is doing so consistently?

And how does this green mindset manifest itself in the field of advertising and—more specifically—non-traditional marketing?

Sampling and flyer distribution are still common practices, but considering that flyer return rates are generally only between 1 and 5% of those distributed, one wonders “Where do the rest end up?” A former colleague jokingly called this practice “the distribution of trees,” an image I find quite evocative. In an integrated strategy, sampling and “flyering” can be interesting and significant options for a brand. But it’s time to also consider greener alternatives.

When we talk about non-traditional marketing, we imply that non-traditional display vehicles will be used. Since most of us are on board the green movement, it makes sense to consider today’s environmentally friendly creative options.

I invite you to take a look at this video, which presents new, 100% green ways to create compelling displays. Moreover, it is a great alternative to the distribution of samples, which, in the streets of Montreal, is prohibited.

http://www.mindthecurb.com/what-we-do-clean.asp